Marketing

Marketing examines consumer behavior, market research, branding, and communication strategies. It studies how value is created, positioned, and exchanged within competitive markets. This category includes both theoretical marketing models and applied digital marketing practices.

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Business Advances in Empirical Economic Research – Aspasia Aspasia

A conference proceedings volume of sixty-three applied economics papers from the 2022 ICOAE, covering empirical macro, micro, finance,…

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