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Appeal to the World; or a Vindication of the Town of Boston, from Many False and Malicious Aspersions Contain’d in Certain Letters and Memorials, Written by Governor Bernard, General Gage, Commodore Hood – Samuel Adams

Samuel Adams
Reading time 4 min read
Published 2018
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Boston’s public answer to the reports its royal officials sent home to London

A Vindication Issued in the Town’s Name

An Appeal to the World is a short political pamphlet, fewer than forty pages in its Boston printing, written in English and constructed as a formal defence — a vindication — of the town of Boston. It appeared in 1769, printed and sold in Boston by Edes and Gill, and it was issued by order of the town itself, a circumstance reflected directly on its title page. That detail shapes everything about the work: it is not a private tract but a statement published in the name of a corporate body, the town of Boston, and addressed to readers far outside Massachusetts. Its title makes the rhetorical posture explicit. The town is not merely explaining itself; it is appealing over the heads of its accusers to “the world,” and asking a wider public to judge between the town and the royal officials who had complained about it.

The Letters of Bernard, Gage, Hood, and the Customs Commissioners

The pamphlet takes its subject, and much of its structure, from a specific set of documents. The letters and memorials named in its subtitle were written by Governor Francis Bernard, General Thomas Gage, Commodore Samuel Hood, and the Commissioners of the American Board of Customs, and were transmitted by them to the British Ministry. These papers were printed at Boston in 1769 under the title Letters to the Ministry from Governor Bernard, General Gage, and Commodore Hood, together with memorials from the customs commissioners — the publication that An Appeal to the World was written to answer. The town’s objection, as the title states it, was that these communications contained false and malicious aspersions against Boston. The pamphlet is therefore a rebuttal piece: it works through the charges carried to London in official correspondence and undertakes to show that the town had been misrepresented to the ministry by the very officers stationed among it.

The Customs Board, Colonial Trade, and the Reputation of a Town

The controversy that produced the pamphlet belongs to the broader conflict over taxing the British colonies in America and regulating their trade — the subject under which the work was later gathered into a London collection of tracts. The presence of the American Board of Customs among the named accusers locates the dispute precisely: it was the customs establishment in America, and the conduct of its officers in Boston, that stood at the centre of the quarrel. Because the appeal is a defence of a town’s reputation as much as a constitutional argument, its central business is refutation — correcting, charge by charge, the impression the officials’ letters had created at home. The work is accordingly catalogued among the sources bearing on colonial Massachusetts in the years before the Revolution and on the causes of the Revolution itself: it is a document of the moment when a colonial town, rather than a single writer, formally answered the Crown’s officers in print.

A Corporate Voice with a Single Chief Hand

The question of authorship is bound up with the pamphlet’s official character. The general belief is that the work was largely Samuel Adams’s, and it has been attributed to him on that basis; but it has also been ascribed to William Cooper, to James Otis, and to Otis and Adams together. That uncertainty is a consequence of how the piece came into being. Issued by order of the town, it speaks in a collective voice, and its arguments were the arguments of a body rather than the private opinions of an individual; the identity of the drafting hand was, in a sense, secondary to the authority of the town that published it. What survives is a compact, purpose-built answer to a named set of official accusations — a pamphlet written to be read in London as much as in Boston, and to make the town’s case in its own words.

The Boston edition collates 37, [3] p. and measures 19 cm (8vo); it was printed and sold by Edes and Gill in Queen-Street, Boston, and carries an errata statement on p. 37. It is recorded as Evans 11133 and as Early American imprints. First series, no. 11133. A London reprint appeared in 1770: “[London] Boston, printed by Edes and Gill: and London, reprinted for J. Almon 1770,” running [2], 58 p. in 8vo.

The 1769 London Issue and Collection Appearance

A separate 1769 London issue was published by order of the town of Boston and reprinted in London by the direction of Dennys de Berdt, Esq.; it runs [2], 34 p. in 8vo. That issue was a reissue of the 1769 London edition of An Appeal to the World, here entitled Appendix to the American Gazette, with a cancel titlepage. Its drop-head title on p. 1 reads “Appendix, &c.,” and a variant has a slip pasted on reading “An appeal, &c.” The work was also issued as vol. 4, no. 3 in A Collection of Tracts, on the Subjects of Taxing the British Colonies in America, and Regulating Their Trade (London: Printed for J. Almon, 1773). Catalog references include Adams 69-7d, English Short Title Catalog T4120, and Sabin 6478 for the 1770 reprint, and Adams 69-7c and English Short Title Catalog T4108 for the 1769 London issue.

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